Goyard
‘1792’ is a luxury perfume created by students from the fashion department at SCAD Atlanta. With Goyard as the client, the challenge was to align the design with the luxury brand’s esteemed legacy while reflecting the students’ vision for their product.
The bottle and package renders were commissioned.
Software: Adobe Illustrator, Adobe Photoshop
The bottle and packaging are a testament to the marriage of luxury and tradition, with a classic rectangle shape and Y-shaped liquid that pays homage to Goyard’s iconic pattern. The atomizer, wrapped in the Goyardine pattern, adds a touch of sophistication, while the secondary packaging evokes the timeless elegance of Goyard’s iconic trunks, seamlessly blending past and present.
At the heart of the concept lies a deep appreciation for Goyard’s rich history and iconic Goyardine pattern. With these elements as inspiration, the package design seamlessly intertwines the essence of the luxury accessories company with the allure of the new fragrance. The welcome card, which mimics the design in the trunks, serves as a gateway to the brand’s heritage, promising customers the same level of quality and craftsmanship synonymous with Goyard’s handcrafted trunks.
Keychain sample holders were created to complement Goyard’s range of bags, allowing customers to carry the fragrance wherever they go. The sample comes in a cloth bag within the main package which adds an extra layer of luxury to the experience, echoing Goyard’s commitment to elegance and refinement.
Marketing
In line with Goyard’s reserved marketing strategy, the subtle yet impactful design of the social media images and in-store posters let the product speak for itself.
Sketches
The logo’s design is a nod to the fragrance’s natural woody scent and echoes the organic curves of carved wood, paying homage to the Goyard’s history of log drivers.
