New York School Exhibit
The Century of Design Exhibition is an exploration of the New York School era, specifically the works of three iconic artists: Paul Rand, Jackson Pollock, and Saul Bass. The objective was to design a promotional poster and brochures that capture the essence of each artist's distinctive style while maintaining a unified visual language across the exhibit. The brochures channel the spirit of each artist, translating Rand’s geometric precision, Pollock’s dynamic energy, and Bass’s minimalist elegance into visually compelling designs. Each brochure is a testament to the unique creative fingerprint of its respective artists, offering visitors a glimpse into their distinct visual worlds while adhering to a cohesive aesthetic thread that binds the exhibit together.
The poster serves as the harmonious fusion of the three artists’ visual languages. Drawing inspiration from Rand’s geometric shapes, Pollock’s expressive drips and splatters, and Bass’s minimalist sensibilities, the poster is a symphony of color, form, and texture that captivates the viewer’s gaze. This synthesis entices the audience to experience the convergence of artistic brilliance at the Century of Design Exhibition.
